The following tips can help you get more out of advertising as well as allow you to achieve better results when you advertise.

1. Define your ideal target client very well
The better defined you have the customer profile you are targeting and the more you know about them, the better you will be able to focus your campaigns and the more precision you will have in targeting your ads. As a result of this you can increase the effectiveness of your actions by specifically reaching the people that interest you and also make the most of your budget avoiding wasting resources reaching people who do not fit within that customer profile you have defined.

2. Define the objectives
As we mentioned earlier through advertising you can achieve different objectives. The important thing is that before launching any campaign is very clear what it is intended to achieve.

Whether it seeks to be known by offering information and useful content, so that through this people can trust and advance in a process of knowledge that pays the ground to buy later when they are ready to take a decision, or simply want to generate recall or position your brand, you must keep in mind what you intend to achieve through advertising (even if you want, you could use it to build loyalty to your customers by creating campaigns especially aimed at those who have already bought using direct marketing actions for it).

3. Keep in mind that the cheapest option is not always the best
We must consider that the credibility and seriousness of the medium in which it matters also matters. Therefore, although digital media offer to any company whose audience is present there the possibility of advertising at more than reasonable costs, if additionally the profile it seeks to reach also consumes other media, such as printed media, for example (among others). things have good credibility), combining their digital strategy with these could mean a very good impact in terms of image, and very likely to generate more influence in the audience precisely because they have a higher degree of of credibility and prestige.

If we consider for example the impact that could have on your customers receive an email in digital format vs. the one that could have receive it printed and in color, surely the second would take the win. Therefore, even when paying in a traditional medium can be more expensive (whether it is a printed publication, radio or television), depending on how much you are willing to invest in your campaigns and what your goals are, it may be worthwhile.

4. Frequency also matters
Especially when what you are looking for is to generate recall and build positioning, keep in mind that these things are not achieved overnight. Therefore unless you maintain a consistency that allows you to be exposing the ads to your audience with a certain regularity and over a prolonged period, in the end your campaigns may not achieve this objective and do not generate any effect. In this sense, it is worth noting that although it is necessary to keep a record in time that allows you to achieve an important recall and build part of your positioning, making your campaigns have a presence in most of the media where your audience is present, you should also Consider varying and adapting the message to the different fronts in which the ads are displayed so as not to make these somewhat monotonous and for this reason to begin to go unnoticed (this as long as the essence of the concept you want to transmit is not altered).

5. Lean on digital tools
If something has been commissioned by the internet is to create a totally revolutionary way to bring and facilitate contact between companies and people, allowing visitors through a website to know more about the products or services they offer, besides giving them the possibility of accessing other types of information and resources that can be found within the sites, for example in the form of blog articles or videos, and through which they are able to generate value for people.

That is why something like content marketing has gained so much popularity and strength at present, because thanks to the internet and digital tools the conditions are given, as they had never been before, so that companies can get closer to people. Through offering useful and relevant information that, as we have said, helps you to create relationships based on trust from the first moment, instead of looking for something that is in theory much more difficult than trying to sell at the first contact.

So when we talk about leaning on digital tools we mean that if what we are looking for is using advertising to offer useful information, the web page becomes of fundamental importance, since it includes a specific URL in our ads to redirect people to a place in cyberspace allows us to expand the information that we want to disclose practically without any restriction in terms of extension, allowing people to leave their data in exchange for downloading an ebook or subscribing to a webinar, or even following us in a social network if they see that what we do can provide important things and the site is to your liking.

In this way not only people can be hooked from the content and keep in touch with them for example through email marketing or social networks, as well, by taking people to an environment where everything can be done. to measure how effectively it occurs within the online environment, we are in a better position to know the impact generated by advertising and to better monitor those who demonstrate interest in the content once they become part of the conversion funnel.